Retail Human Resources:
Branding for the recruitment sector

Retail Human Resources (rhr) is a leading recruitment agency who as the name suggests specialise in the retail sector. From large scale appointments in temporary / seasonal staff to retail buyers and prestigious head office appointments ‘rhr’ are retail specialists who count many high street names among their clients.

Although ‘rhr’ are considered specialists in one particular sector the brief was to emphasise the diversity in their staff and clientele. The personalities and skill sets required vary wildly from client to client and from position to position and from sector to sector. This is a ‘people’ business and that was to be reflected in their new identity.
Matching the different profiles of various candidates to the right position and employer is what the recruitment business is all about. To illustrate this each business card is printed with a unique profile to show that no one candidate or position is identical while the underlying style is still recognisable and becomes the focal point of the ‘rhr’ brand.
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